THE BRAND EXCAVATIONThree hours to uncover what you’ve been struggling to say.
Walk away with clarity, direction, and momentum towards a professional brand.
You’re embarrassed by your website. You cobbled together marketing materials that make you cringe.
You’re excellent at your work but your brand looks...amateurish. You’re good at what you do. You just can’t seem to explain it in a way that sounds as polished as you actually are.
The truth is, you haven’t had time to figure this out. You’re busy running your consultancy, serving clients, doing the work you're actually good at.
But now it’s becoming a problem. You’re losing opportunities because your first impression doesn’t match your expertise. Potential clients visit your website and you want to apologize for it before they even finish scrolling.
You need help. Not another freelancer who slaps together a logo. Not an agency that charges 50k and takes six months.
You need someone who can help you get clear on what you’re actually saying—and whether investing in a full rebrand is even the right move right now.
That’s exactly what The Brand Excavation does.
The Brand Excavation
A THREE-HOUR INTENSIVE TO FIND YOUR POSITIONING
IN THREE HOURS, WE’LL DIG DEEP TO UNCOVER:
What actually makes you different (not what you think should make you different)
How to articulate your value in a way that lands
Who you're really serving and what they're looking for
The transformation you provide that you've been taking for granted
What’s working in your current materials and what needs to change
This isn’t an interview where we extract information and disappear. This is a working session. We’ll test language together. We’ll push on your positioning until it feels right. You’ll leave with clarity you haven’t had before.
A recorded session you can reference anytime
Notes on positioning directions worth exploring
Clarity on your audience and what they're actually looking for
Observations on your current brand and where the gaps are
Honest assessment of what you need next—whether that’s a full rebrand, a website refresh, or something else entirely
Language you can start using immediately when talking about your work
WHAT YOU’LL WALK AWAY WITH:
For boutique consultancies and specialized advisories who are done feeling unprofessional.
You’ve built something real. You have clients who value your work. You have expertise that matters.
But your brand doesn't reflect any of that. And you're not sure if you need a complete overhaul or just some strategic clarity.
The Brand Excavation helps you figure that out.
Some clients use this as the first step toward a full rebrand. Others use it to get clear enough to tackle things themselves. Either way, you'll leave knowing what you’re actually saying and what needs to happen next.
How much longer can you afford to put this off?
EUR 2500—
(+ Mwst. where applicable)
HOW IT WORKS
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After submitting a 50% deposit to hold your slot, you'll fill out a brief intake form. Nothing extensive—just enough context so we can hit the ground running.
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We meet for three focused hours. We'll guide you through questions designed to extract what you haven't been able to say. We'll work collaboratively to test positioning, clarify your audience, and identify what's working and what isn't.
This isn't about us taking notes. It's about us doing the work together in real-time.
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You'll have the recording and your notes. You'll have clarity on your positioning and next steps. You'll have language you can actually use.
And if a full rebrand makes sense for both of us, we can talk about what that would look like.
FAQs
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No. This is real work that provides real value whether we work together again or not. You'll walk away with insights and clarity you can use immediately.
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Great. This session fee is credited toward the full program investment. But there's no pressure—this stands alone as valuable work.
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Just show up ready to think. We'll bring the questions, the framework, and the ability to articulate what you've been struggling with. You bring your expertise and honesty about where you are.
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Yes, via video call. We've worked with clients across Europe, the US, and beyond. Geography doesn't matter when the work is this focused.
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We typically have availability within 2-3 months. If you have an urgent deadline, let us know and we'll do our best to accommodate.
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Then that's exactly what you get. Some people need a full rebrand. Some people just need to get clear on their positioning so they can make smarter decisions about what to do next. Both are valid.
YOUR BRAND EXCAVATORS
Eleanor Mayrhofer has been designing websites since they were invented, bringing over 25 years of experience to every project. She’s worked with major brands including GM, Siemens, Vodafone, BMW, Audi, and T-Online, managing teams across continents on multi-million Euro projects.
Now based in Munich, Eleanor specializes in helping boutique consultancies and specialized advisories professionalize their brands. She combines her agency background with an understanding of what experts need: clarity, credibility, and the ability to market themselves with confidence.
Her skill set spans visual design, branding, user experience, digital marketing, copywriting, and agile project management. Whether she's excavating positioning for a struggling consultant or building a complete brand system from the ground up, Eleanor brings both European sensibility and American pragmatism to get the job done efficiently—and with style.
Karina Weber brings over 20 years of expertise in branding, marketing, international management, and entrepreneurship to every client engagement.
Growing up in her family’s businesses, she’s understood brand-building from the inside out since the beginning.
Karina specializes in helping entrepreneurs uncover their unique positioning and build brands they’re genuinely proud of. Her approach is structured, strategic, and creative—designed for founders who want to build sustainable businesses on their own terms.
Karina’s expertise spans brand strategy, visual identity, messaging, and the psychology of what makes brands resonate. She’s worked with entrepreneurs across industries and continents, helping them transform from uncertain to iconic. Her philosophy is simple: your brand is your most powerful business tool, and building it with intention creates resilience regardless of what challenges arise. She doesn’t cut corners, and she doesn’t work with clients looking for quick fixes. She builds brands that last.