I read a lot. Lately I've been reading a lot of books about start-ups and how to market small businesses. Many of them say the same few things in a lot of different ways.

One book that does not do this is Rework by Jason Fried and David Heinemeier Hansson of 37 signals. I have been a fan of theirs for awhile now. A lot of what they talked about in their first book, Getting Real, had to do with what I do for my day job.