FAQs
WHAT DOES A DIGITAL STRATEGIST DO FOR CONSULTANTS, THOUGHT LEADERS AND EXPERTS?
I help you show up online as a credible authority. I do this by assessing your work, content, IP and brand across the digital ecosystem and then centralizing it on a single online hub and working with you to define the optimal distribution channels. If you’re overwhelmed by all of the platforms and not sure which ones you need to be on, I help you figure out which ones are the best fit.
HOW CAN A SQUARESPACE WEBSITE HELP ME SHOWCASE MY EXPERTISE?
I work with Squarespace because it’s easy to update and manage. If your regularly producing content, guesting on podcasts, speaking on stages that is content you want to showcase and keep up to date with minimal friction. I’ve found Squarespace to be the easiest platform for everyday users to manage.
DO YOU ONLY WORK WITH CLIENTS IN MUNICH, GERMANY, OR DO YOU WORK INTERNATIONALLY?
I work remotely with clients all over the world.
WHAT MAKES YOUR APPROACH DIFFERENT THAN A MARKETING AGENCY?
A few things. I’m an all-rounder, I have a deep and extensive networ, and I take an agile approach. As an all rounder with over 25 years of experience in the industry I can help you with brand, copy, UX, web design and marketing. You don’t need to hire a different provider for each service. If there is a digital service you need that I can’t provide, I know who to call. Most agencies want to lead you through a lot of processes that are fluff. These aren’t necessary. The truth is you can get to the heart of a brand, launch a website and define a marketing strategy quite quickly with a focus, an agile, dialled-in process and a hard deadline.
WHAT IS YOUR PROCESS FOR CREATING A PROFESSIONAL SQUARESPACE WEBSITE?
First, and foremost, my goal is to understand what your requirements are. Not just what features your website needs, but what your business objectives are. What will success look like for you? How will this website further your larger business goals? I’ll interview you to better understand your business and create key messaging and website copy that will resonate with the audience your targeting. Lastly, I’ll create a visual style and language that fits your personal brand and make sure that comes through on the website. If you’re in a rush I’ll do this with as little as your time as possible via my one week website offer. If it’s a larger project we can craft a custom engagement which may include brand strategy, marketing strategy and ongoing online marketing services.
HOW MUCH DOES IT COST TO WORK WITH A DIGITAL STRATEGIST LIKE YOU?
My offers range from around 300 Euros/Dollars for a Digital Strategy Session to 30k for a full custom engagement which includes brand strategy, marketing strategy, brand execution, website build and marketing execution.