The Libra Partnership
A professional website and online marketing that’s easy to manage on their own
James and Zita, the couple behind The Libra Partnership had DIY’d their website which they felt was static, lacked energy and character. They also needed to be able to able to update it with their writing as well as promote, book and sell in-person workshops.
When they came to me they were struggling to keep track of workshops sales compeleted via Eventbrite as well as communications around each of their live workshops.
I designed a new Squarespace website and re-worked their existing copy to structure key messages, visuals, text and CTAs (calls to action).
The new design and messaging highlights James and Zita’s compelling back stories (James is a Barrister and Zita has an impressive career in fashion and counseling) that resonates with their ideal clients.
They were looking for a long-term partner for their digital strategy and marketing, but James and Zita also needed to be able to stand on their own feet and independently run the site day to day.
To help with this I created a library of training videos allowing them to execute common tasks as needed without my help.
We eliminated administrative headaches by bringing workshop booking and sales as well as email marketing all under one roof. They are now able to publish content, sell workshops and send automated email messages to participants all via their Squarespace site.
PROJECT GOALS
Create a dynamic and visually exciting website
Sell in-person workshops on their website
Speak and market to two different audiences
SERVICES PROVIDED
Digital Strategy
Messaging and copy refinement
Custom website build including e-commerce
Newsletter and segmented mailing list set up
BEFORE
AFTER
WHAT WE DIDThrough launching the website and refining their messaging, James and Zita realized, that despite some overlap, their audience fell into two distinct groups. Their considerable amount of content and their workshop offers needed to be surfaced specifically for each group.
This included the following activities:
→ Creating a funnel on the homepage and main navigation to help site visitors find the most resonant, relevant content
→Designing separate mailing lists for each group, with unique opt-in pages
→ Leveraging existing content (podcasts, trade journal articles) to demonstrate expertise
→ Implementing tags and categories to surface relevant workshops and content in different areas of the site for each audience
THE RESULT“We’re over the moon”
“It’s an absolute delight to visit the site, and proudly direct existing and potential clients to it. We now have a place that feels like home. We got just what we needed when we needed it. Thanks again for adding so much additional value beyond the web construction. We will return to you, Eleanor, without a doubt. And with joy. The service was exceptional.”