Allison Heiliczer
RETHINKING THE COUCH
An elevated brand, new online presence and a streamlined booking process
Allison is a successful American therapist that was newly based in Singapore from Hong Kong. In Hong Kong she had a full roster of clients and regularly appeared in local media. She was also scheduling her client appointments via WhatsApp, which was inefficient and time consuming.
Her website was outdated and didn’t reflect her current business. She needed a brand that reflected the level of professionalism she achieved in her practice and a site that showcased her extensive media appearances including an upcoming book she was in the process of writing.
Lastly, she needed to incorporate online booking and payment systems onto her website so she could run her business more efficiently and spend more of her time in genius zone, rather than administrative tasks.
PROJECT GOALS
Build a client base in Singapore
Updated site to reflect her current practice
Landing pages for individuals and couples
Online booking and and payments for sessions
Accurately convey Allison’s therapeutic approach
SERVICES PROVIDED
Digital Strategy
Custom website build including:
Visual branding
Acuity scheduling and payment integration
Allison’s Digital Strategy and Branding
Previous to this engagement, Allison hired me for a VIP day to make intermediate updates to her existing Squarespace site. Although an improvement, this didn’t get her where she felt she needed to be. She subsequently booked a Digital Strategy Workshop to determine what she needed moving forward.
This clarified that rather than trying to make improvements ‘around the edges’ of her existing digital presence, she needed a complete overhaul.
This overhaul included the following activities:
→ Articulating her brand values and creating a visual look and feel direction
→ Sourcing a local photographer to produce professional brand photography that reflected her new visual direction
→ Modified her existing logo to reflect her new color palette
→ A Squarespace website redesign, including restructuring the site and creating a coherent, easy to navigate media page
→ Working through Alisons schedule, meeting types and integrating her calendar with appointment booking and payment systems
PHOTOS: SILKE DIETZ OF ZEBRA JOJO PHOTOGRAPY
The ResultA five month waiting list and a book launch-ready website.
“My website didn’t at all - or maybe 3-5% - match my current work. It was also in need of an aesthetic facelift. The frustration felt insurmountable, and that’s when I knew: Call Eleanor!
I appreciate your focus and eye for design. When I signed on and you had a mock version of what the new site could look like - I knew then you got it!
I get a lot of compliments on the site and feel it does truly reflect the evolution of my business and the current work I’m doing.”