The Honest Truth: Your Website Can’t Get You More Leads
Quick public service announcement: YOUR WEBSITE CAN NOT 'GET' YOU LEADS. MARKETING GETS YOU LEADS.
Your website is definitely a part of that process, but it is not the thing that drives leads. If it’s doing it’s job your site CONVERTS visitors into leads.
I like to use the analogy of a brick and mortar store.
When you launch your website you are setting up your storefront. Maybe in the middle of nowhere, maybe outside of a small town, or maybe in the middle of a bustling city.
You have to get people into your store.
To do that, people have to know your store exists.
Once someone enters your store your wares must be displayed in an appealing way that makes people want to make a purchase (or book a call, submit an email, etc.). Finally, making a purchase has to be straightforward and easy.
Figuring out all of these parts and how they work together is your digital strategy.
Setting up your storefront (website), getting people to it (marketing) and getting people to purchase/book/get in touch (conversion messaging and site design) are deeply intertwined but are distinctly different things
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So the steps are:
Figure out exactly who your customers are
Create an offer or offers
Understand where your customers are, so you can find and communicate with them and/or the people they know. Place yourself in places where they can find easily find you (this may take some experimentation)
Build an appealing, inviting and well functioning website that speaks directly to them, so when they find you they want more of what you got (brand, messaging, user experience, website design)
When you know where your clients are, reach out and tell them about who you are and what you offer, regularly.
Think you may need help with your digital strategy? Book a fit call below to find out.