I’m a firm believer in picking one or two channels you like, getting good at them and driving them hard. Instagram isn’t one of those channels for me, but I think it’s fun and I have my own brand building use for it.

I’ve picked up some knowledge about it along the way. Many of my clients aren’t that versed in how it works, so I thought I’d do a brain dump of everything I know and post it on this here blog.

Web designers like to kvetch about how shortly after launching a site, a client will come back and ask ‘Why aren’t I number one on Google?’

Unfortunately there is a limit to what I, or any other web designer can do to improve your Google rankings. SEO, and getting your website to rank well on Google is a separate exercise from designing and building a website.