Speaking at a conference soon? Here’s my favorite website prep hack.
Me speaking at the first Hello Etsy conference in Berlin in 2010 (I think)
Public speaking provides a great opportunity to pull people deeper into your orbit. Your website is the secret weapon that will help you with the job.
Here’s a step by step of how to use your website as a ‘secret weapon’ to help you with the job.
1. Create an event page. Format should be your URL/eventname
2. Close your presentation with a thank you slide that includes a QR code to the page, everyone will get out their phones and go to it (mention this at the beginning of your presentation so attendees can relax and listen and not feel they need to constantly take pictures of your slides)
3. Add a download link to a PDF of your presentation deck
4. If you mention any resources, people, books, etc. in your presentation, create direct links to them on this page (remember to set the links to open in a new tab!)
5. Post links or display modules to your own content relevant to the topic you're speaking on (case studies, podcast interviews, blog posts)
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6. If you have any relevant offers, add a blurb or summary with a call to action. Keep this below the fold or towards the bottom of the page
7. If you offer free consults or discovery calls make sure there is a CTA (call to action) and a link to book
8. Share promotions or discount codes that you’ve created specifically for conference attendees
9. If you have a list NOW is the time to get it in front of people. They've just engaged with you, and are presumably in the afterglow of your dazzling presentation. Turn on that newsletter pop-up or add an opt-in somewhere on this page. Don't be shy or hide your light under a bushel!
This also works well when you’ve been a guest on a podcast.