Genevieve Retzlaff Career Coach Website - Case Study
The Objective:
Genevieve wanted a professionally designed website that she wouldn’t ‘feel embarrassed to send clients to’. She wanted the site to resonate with herself and her clients, to be straightforward and inspire trust and professionalism.
Requirements & Tools:
Site Analytics
Email List Sign Up (Mailer Lite)
Bilingual English and French (translation happening in subsequent phase using Weglot)
Call booking (used existing Calendly account)
Blog
What We Did
In the initial stage of the project, Gen and I worked together to articulate her brand attributes. I used these as inputs for the design of her word mark. We went on to develop a visual style using a Pinterest to create a mood board.
Gen was willing to really invest in her site and hired both a professional photographer (the amazing Ling Khor) and a professional copywriter. It paid off. With the beautiful photography, the website almost designed itself (almost).
The mood board was a helpful input for both the photo shoot and the website, so everything came together when it was time to put it all together.
What Gen had to say at launch:
“I feel super proud to direct people to my site now, which is the main reason I hired you. I will highly recommend your services.”
Do you also want to feel super proud to send people to your website?
Book a free discovery call with me today.
*affilliate link