FAQ: What Goes On Your Contact Page

This might seem obvious; your contact information, duh. There are, however, a few different things to think about and include on the contact page of your website. 

1. An Intake Form

When I first started out, I put my email address on my ‘Contact Me’ page so anyone and everyone could contact me and ask me about anything and everything.

Big mistake.

This is a great way to get a ton of mails from people that want to pick your brain for free, ask for estimates they’ll never follow up on, and other time wasters.

Your contact page should act as a filter. Include a form asking leads about their project/what they’re hoping to get from your services or something similar. Think about what information you need from potential clients and put it in the form.

This may feel counterintuitive: why turn people away with a form? Only people who are serious about hiring you will bother to fill it out, and those are the only people who should have access to your inbox. 

2. Your Next Availability Date

Announcing when you can next take on projects or clients is another way to filter incoming communications. If someone needs your services this week and you’re booked out for the next two months, better they know this up front.

Additionally, if you’re booked out several months in advance it’s a signal that you’re in demand and can help you command a premium for your services.

3. How you want to be contacted

Some people don’t mind being contacted by phone, text or Instagram DMs. I personally only want to be contacted via Email. It’s important to set expectations straight away with potential clients about your preferred communication channel(s).

I offer free discovery calls which clients can book directly from my site. I don’t allow clients to call me whenever they want to. I can’t work like that; I have a dynamic working schedule and unscheduled calls disrupt my productivity.

These three items on your contact page send subtle but important signals. They set expectations and boundaries with potential clients right from the beginning. People who are put off by any of things were probably not going to be the best fit anyway.