Believe me, I know you probably feel like you have no time for this website project, and that you just want to get it over with. Maybe you feel like you’re just staring at the screen ‘vomiting stuff out on the page’ as one of my clients put it.

But if you push through and get this done, and get it even halfway right it will help you convert your website visitors into paying customers.

A natural impulse is to treat your about page like a resume. It’s tempting to go on at length about your professional history, talk about your life story attempt to prove yourself to a potential client by listing all of your accomplishments and credentials. This is all wrong.