FAQ: What to put on your Services Page

If you’re in the business of offering services you need to have a page that goes into detail on what you offer. The overwhelming majority of people that come to your website will want to know if you can help them and what’s involved.

Your potential client must be able to understand within 30 seconds of skimming what you offer.

Here’s a list of the kind of information to include on this page:

1. Your offers, services or packages

2. How someone can book you or your services

3. Your availability and time frames

4. Any offer add-ons

5. Any guarantees you offer

6. Pricing (maybe, it’s not always right for everyone)

7. FAQs - especially ones involving potential customer objections

Your services page should act as a kind of filter, designed to keep only the types of customers you want to work with and can help interested. For this reason, I’m a fan of listing your prices on your services page.

People that get in touch with you should have a ball park idea of what it’s going to cost to work with you. Having said that, you don’t want to back yourself into a corner when it comes to your pricing.

For offers where more discussions and a proposal is required you can always add the magic phrase ‘starting at’ in front of a baseline price.

That way, if a customer needs more complex services than listed on your offer page, you have some room to bill accordingly.

Just as with your home page, your copy needs to outline the details of your offer in a way that focuses on the benefits but also includes the features of your services, as these are relevant on this page.

This is also a great page to highlight customer testimonials, especially as they relate to your different offers. If you are comfortable with video content, consider including a highlight reel of work, or video testimonials from happy customers.

Here, it’s important to strike the right balance of detail without hitting a potential customer with a wall of text. You want to give them just enough information to understand that you’re a good fit, but also to want to find out more and take action.

Each service should be laid out in an-easy to understand format; bold graphics, to-the-point copy and a clean layout help with this.

Call to actions are a must on this page. There should be multiple easy ways for a client to book a service, a discovery call or send an email to find out more. Don’t be shy.

Finally, you don’t have to call your services page ‘services’, but don’t get overly cute about it, either. Terms like ‘packages’, ‘offerings’, ‘work with me’ or ‘how I/we can help you’ are good examples of what to call your offering page.

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