Your Website Launch is not Your Wedding Day
Since I’ve started offering small business web design packages I’ve noticed that some clients have a mini freak out before we launch their one day website.
There is something that seems final about pulling the trigger and pushing a website live. The thing is, there is nothing final about it.
Unlike your wedding day, which will only happen once (if all goes to plan), your website launch is not immortalised in photos, static in time, never to be altered again.
Your website is a living, breathing, dynamic space that you can alter and change ANY time.
That’s not to say that you shouldn’t put your best foot forward. You don’t want to launch with spinach in your teeth, but it’s important to understand it will never be finished.
That’s a good thing! You and your business will grow and change and pivot, and so will your website.
Two weeks after launch you might think of some better phrasing that improves your message. You’ll find a better image for a testimonial. Fine, great! Go in and change it.
As a Squarespace web designer I know how easy it is to change and add content to your site. I do this ALL the time on my own website. A week doesn’t go by where I don’t poke around and alter things.
One of the reasons I use Squarespace is that it’s an intuitive and easy web platform for ‘regular people’. Most of my clients find it easy to go in and update their own site. I want you to be empowered to make changes if you need to.
Launch and tweak, launch and tweak.
I know I write about #allthethings that go into launching a website. There are a lot of moving parts to getting one built and live. Having said that, it’s still a good idea to put your shoulder to the wheel and get it live fast.
Why?
The longer you futz with the design and launch process, the easier it is to get sidetracked in the minutiae of your content (colors, font placement, this icon or that one, etc.)
You may start second-guessing yourself and slide into counter-productive perfectionism.
This is not only frustrating for everyone, but it’s also a sure why to lose sight of your website objective, your WHY for starting the project and get totally off track.
Keeping focused momentum and relaxing into the reality that your launch is not the end, but the beginning will make for not only a stress-free launch, but one that happens, period.
So figure out your website MVP and get to it!
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