Single Source of You:
For Established Consultants
You’ve made your mark in the world by publishing your ideas. But the louder the world gets and the more of
You didn’t build your reputation by chasing clients—you built it by sharing ideas that matter. But even the most influential voices can get lost in the noise of scattered content, outdated profiles, and missed opportunities to reinforce their authority.
This is your Single Source of You: a way to centralize your thought leadership, ensure your best work is always front and center, and make it effortless for the right people to find, follow, and reference you.
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BOB LALASZ
Science + Story
Leaving Wordpress behind for a crisp, clear visual brand, streamlined messaging and a new Squarespace website
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CHRISTINE NICOMETO
TechForum Consulting
A new Squarespace website and visual brand for a busy consultant ready to leave Wordpress headaches behind.
FAQs
How can I make sure my best ideas are easy to find online?
For starters, publish them! And publish them on your website first (I elaborate why on my post Why a Blog First Strategy is best.) But these don’t have to be in blog format. If you’re on (or host) a podcast keep that in an easy to reference place on your website. You can reshare these to social media, but the your website should be the original source. Lastly, a quick tip: purchase the domain for your name!
How do I ensure my online presence reflects my level of expertise?
At a minimum your website and social profiles (if you have them) need to be up-to-date. Better to have no online presence than a neglected one. In this post I talk more about the importance of managing your online presence so that it matches your expertise.
What’s the best way to organize my past work so it continues to add value?
Figure out a taxonomy system. Tag and organize it on your website in a way that’s easy to quickly find and share. The media can be different videos, reports, posts but if it’s organized around core themes of expertise it will be easy for you to share and referenceable for algorithms and LLMs.
How do I repurpose my existing content without starting from scratch?
This is where AI has m
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DIGITAL STRATEGY SESSION
xxx A diagnostic of where your digital presence needs more traction, and a concrete roadmap to fix it xxxx
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DIGITAL STRATEGY ROADMAP
xxxDesigning and building the website, systems, and documentation that makes your output and ideas findable and crediblexxxx
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DISTRIBUTION & CHANNEL STRATEGY
A repeatable system for getting your ideas in front of the right audiences in a way that fits team capacity and personal rhythms
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DIGITAL INFRASTRUCTURE
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